Email readership on smartphones is rocketing. But the biggest implication isn't for email

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Email readership on smartphones is rocketing. But the biggest implication isn't for email

Marketing emails are normally kept short at 100 words maximum.. When checking their inboxes, recipients have little patience for marketing messages that have nothing of benefit to offer. So marketing emails must be interesting. Generally, a marketing email's aim is simply to share with recipients about a special offer or promotion. The main selling then takes place on the business' website.. While emails are short, writing subject lines that will get them opened up and writing emails enticing enough to generate clicks can be very difficult. Each and every sentences is precious.. There's also nowhere to hide whenever amarketing email campaign is launched, because every open and click will be recorded, which puts your copywriting abilities under the microscope. [...]

Email readership on smartphones is rocketing. But the biggest implication isn’t for email is a post from: The Copywriter's Crucible - Punchy copywriting by freelance copywriter Matt Ambrose

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